Tim Tumulty’s Winning Campaign for Cocoa Beach City Commission

In a powerful showcase of digital marketing acumen, Your Brand Voice (YBV) spearheaded a successful digital strategy for Tim Tumulty’s campaign for Cocoa Beach City Commission. With our targeted, multi-channel approach, Tim secured a decisive win, capturing over 60% of the vote, without spending a single dollar on traditional advertising. This success story is a testament to how an effective online presence, coupled with strategically placed content, can be a game-changer in local elections.

1. Building the Foundation: A World-Class Campaign Website

To kick off, YBV developed a streamlined, professional website as the campaign’s digital anchor. In today’s social-driven environment, we believe every candidate needs a well-designed, mobile-friendly website. Acting as a hub for all campaign activity, the website was kept intentionally lean, with core pages focused on Tim’s story, policies, and ways for supporters to engage.

Our approach was simple: make it shareable, easy to navigate, and optimized for mobile. The site served as a credible, easy-to-access destination for voters to learn about Tim’s vision and to share with their own networks.

2. Storytelling Through Video

Video was at the heart of our strategy. Recognizing that voters consume content primarily through their mobile devices, we created videos in both vertical and horizontal formats to fit platforms like Instagram, Facebook, TikTok, and YouTube Shorts. Vertical videos captured voters’ attention on mobile and social media, while horizontal videos gave a polished, professional feel, perfect for larger screens and emphasizing Tim’s commitment to professionalism.

3. Reaching Voters Directly: Email & Text Campaigns

Using voter data for Cocoa Beach, YBV launched targeted email and text message campaigns that shared the video content and updates about the campaign. Our aim was to ensure Tim’s message reached every potential voter in his area. By crafting engaging, informative content, we avoided the spammy feel that can often accompany these channels. Instead, we focused on creating a personal connection, allowing voters to get to know Tim without a hard-sell approach.

4. Strategic Amplification on Local Pages

In a community as tightly knit as Cocoa Beach, leveraging established local networks was crucial. By partnering with the popular “I Love Cocoa Beach” page and the Cocoa Beach Local Group—each boasting over 40,000 followers—YBV achieved quick, organic reach. This initial traction helped videos gain views rapidly, triggering social algorithms to distribute the content further, which drove voter recall and engagement with Tim’s campaign messaging.

Results: A Decisive Win, $0 Ad Spend

With engaging, shareable content, a multi-channel distribution strategy, and partnerships that amplified our reach, YBV executed a campaign that won voters’ attention and trust. By election day, Tim Tumulty’s name and message were top of mind for Cocoa Beach residents, leading to his victory with over 60% of the vote—all with a $0 advertising spend.

Conclusion

This campaign underscores the power of a cohesive digital marketing strategy. By connecting the dots between web, social, email, and local partnerships, YBV helped Tim Tumulty win his seat in the Cocoa Beach City Commission. For local campaigns, where budgets are often tight, YBV’s results with Tim’s campaign demonstrate how a focused, integrated approach can drive success. We’re honored Tim trusted us to help him bring his vision to the community.

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📞 Phone: (407) 203 6767

📧 Email: social@yourbrandvoice.com

📍 Address: 1315 Winter Springs Blvd. Winter Springs, FL 32708