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7932 West Sand Lake Road, Orlando, Florida

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Bryan Bruce

I was introduced to the hospitality business at age 6 when my father worked as a Marketing Executives opening EPCOT The Experimental Prototype Community of Tomorrow. Since then I have had the passion for hospitality. Using my experience inside hotels first as a bellman in Las Vegas to Marketing Director for a major Sea World Orlando Resort, I saw the recession of 2007 and the growth of third party meeting planning networks as the perfect time to start my own business, which I called Your Brand Voice.

When did you know you wanted to work in digital marketing?

While I was at Marriott working in sales and marketing, I realized that in order to reach my ever- growing sales goals, I was going to need to scale my marketing messages. Digital marketing to me was a faster way then dialing for dollars. In 2007 I convinced Marriott to allow me to create the Orlando World Center Marriott Facebook and Twitter accounts and shortly thereafter we were being called the “benchmark” for the company. That is when I knew I could be “Your Brand’s voice”

What did you do best for YBV?

I love to bring the energy…when I played baseball I was the leadoff guy in the batting order. I would often say, if I can get on base to lead off the game, we will win. Setting the tone for Your Brand Voice and keeping the team fired up on the goals and objectives is my greatest strength.

What surprised you about working in the digital marketing industry?

How quickly things change. I have always believed that adapting to change was key to success. That change is our Friend – everything changes, We are going to continue to see a ton of that in 2018 for sure. No matter what you think is the status quo, it is in fact, going to change and increasingly rapidly. The people that can assimilate and appreciate, and perhaps even lead change, are the ones who are successful, the ones who hate change are rarely successful.

How did what you learned in the Classroom impact on your work in digital marketing?

The truth is, much of what we do every day is was not around last week or last year. Each day is a new adventure of opportunity, and the lessons I learned in the classroom and on the baseball field was that if you work hard and stay focused consistently, you can achieve so many great things.

What was the biggest thing you have learned working for YBV?

That it takes a group of people with different talents and different perspectives to make digital marketing work across a large demographic of people in your audience target.

What was your favorite part of the YBV experience?

My favorite part of the YBV experience is our work in the future of marketing. Every single day we are doing things that have never been done before. From using Facebook ads to hyper target the perfect audience, to create virtual reality videos that show off hotel meeting space. It is a constant search for the next influencing thing.

Do you think the things you do at YBV help our clients?
Every day I am convinced that what we are doing is not only helping our clients, but positively changing their business in a dramatic way.

What advice would you give someone who is interested in working in digital marketing?

The one thing I would tell any person thinking about a career in digital marketing, is what I would tell anybody getting into anything. Make sure you love it. If you don’t love what you are doing, it can get old fast…but if you love what you do, you never work a day in our life.

Tyler Lodzinski

I am Tyler Lodzinski a Videographer at Your Brand Voice. I am a University of Central Florida graduate with a degree in Film, and a minor in Mass Communication. I have been filming and editing videos for over 12 years and enjoy the process of bringing a creative vision to life. When I’m not hard at work creating videos for our clients, I can be found filming skateboarding, which is where my passion developed. 

When did you know you wanted to work in digital marketing?

I’ve had an interest in filmmaking since I was young, so when I discovered its value in digital marketing I knew it was something I wanted to do.

What did you do best for YBV?

I produce videos for YBV and do my best to have them done with quality and out efficiently.

What surprised you about working in the digital marketing industry?

I knew that video was big in digital marketing, but I was surprised to see just how much of an impact it can have.

How did what you learned in the Classroom impact on your work in digital marketing?

I studied film in college, but I’ve learned the most through experimenting and working on my own videos.

What was the biggest thing you have learned working for YBV?

Working for YBV has opened me up to working on a wide array of different projects and has provided me experience shooting with all types of different clients.

What was your favorite part of the YBV experience?

Being able to provide clients with quality content that will help them grow their businesses.

Do you think the things you do at YBV help our clients?

Video is such a crucial aspect of a brand’s online presence, so I’m certain that my work is helping our clients.

What advice would you give someone who is interested in working in digital marketing?

I would advise them to focus on gaining as much experience as they can.

Amanda DiPrato

I am Amanda DiPrato, I am a 2017 alumna of Florida State University with a degree in Public Relations, and a minor in Hospitality Management. I have lived in Orlando since I was 4 years old and because of it, I have become extremely passionate about the hospitality and marketing industries. As a previous public relations intern and secretary of the Florida Public Relations Tallahassee Student Chapter, I have developed a love for all things writing and social media.

When did you know you wanted to work in digital marketing?

In college as a PR major, I did a lot of writing and had the opportunity to work on some projects that dealt with social media. When I saw what you could do between the two, I immediately knew it was for me!

What did you do best for YBV?

I think some of the best things I’ve done for YBV is supporting our clients through my writing in blogs and press releases.

What surprised you about working in the digital marketing industry?

I think the biggest surprise about working in the digital marketing industry was seeing the analytical side of things. I remember viewing the Facebook analytics for a clients page my first week at YBV, and was shocked at how much you could draw from it.

How did what you learned in the Classroom impact on your work in digital marketing?

In the classroom I was taught numerous things, but I definitely think all of the writing strategies were the most beneficial. Most people think you don’t need to know how to write creatively in order to do digital marketing, but you actually do!

What was the biggest thing you have learned working for YBV?

The biggest thing I’ve learned from working at YBV is that if you hustle, good things come your way.

What was your favorite part of the YBV experience?

I think my favorite thing about my experience at YBV is that I can wake up every day and get to write and do social media for awesome businesses all while working alongside creative, fun and positive co-workers!

Do you think the things you do at YBV help our clients?

Yes. Content is huge and if our clients didn’t have any, their businesses wouldn’t be nearly as successful!

What advice would you give someone who is interested in working in digital marketing?

If you’re interested in digital media I highly suggest knowing the ins and outs of all social media platforms, writing well and being yourself. I’d also recommend taking some sort of graphic design class, that’s always super beneficial to this industry!

Matt Trepanier

I am Matt Trepanier, a Project Manager Trainee at Your Brand Voice. I’m a 2018 Alumna of Florida Gulf Coast University with a degree in Communications and a minor in Marketing. I have lived in Orlando my entire life and love to see the City Beautiful continue to grow. I was heavily involved in college within my fraternity Alpha Tau Omega where I served as both a founding father of the chapter, along as the founding Public Relations Chairman. I helped introduce and build my fraternity’s brand on our campus. This introduced me my love of social media and its uses in marketing. In my spare time, I love to enjoy the local theme parks, work out, and play baseball.