Green Hammer Concrete, a family-owned business in Palm Bay, Florida, partnered with Your Brand Voice in early 2024 to grow leads across the Space Coast. A year later it was averaging more than twice as many leads per month. Here’s what we did, the results, and the lessons from our wider work marketing concrete companies.
The Results
114% increase in monthly leads
Before the program, Green Hammer averaged 14.1 leads per month. With a full marketing program from Your Brand Voice, it now averages 30.2, a 114% increase.
Q1 2025 set the pace
- February 2025 brought Green Hammer’s highest lead volume to date: 51 leads.
- March 2025 followed with 43 leads.
- Q1 2025 totaled 131 leads, the best quarter on record.
Call and text leads surged
Call leads rose from 42 to 160, a 281% jump. That means more high-intent customers were reaching out to book. Text inquiries grew from 127 to 202, up 59%, reflecting customers who want fast, mobile-first communication.
Finding the sweet spot
After some early seasonal swings, performance hit its stride in late 2024. Leads rose steadily every month from November through March.
Reputation Supports Results
We used Activate.Reviews to send automated review requests and make feedback easy for happy customers.
- Google reviews grew from 38 to 88, a 134% increase.
- Green Hammer kept a 4.9-star rating.
- More social proof boosted local search visibility and brought in ready-to-book customers.
Read the full Green Hammer reputation case study or see our reputation management service.
What We Did
Built for the local market
Green Hammer’s growth came from owning its service area, not generic outreach. We deployed:
- Geo-targeted ad campaigns for the Space Coast
- Local SEO to boost visibility in nearby searches
- Neighborhood-specific content for real homeowners
- Google Business Profile optimization and regular posting
Consistent storytelling
Our content strategy included video storytelling about Green Hammer’s services and values, the story of how the business was built, and behind-the-scenes project features. It built a real connection with the community.
Featuring the team
We put Green Hammer’s team front and center in videos, photos, and captions, highlighting their craftsmanship and culture. That gave the brand a recognizable personality and earned loyalty.
Strategy backed by follow-up
What happens after the click matters as much as the click. We combined targeted ads, mobile-friendly landing pages, retargeting, and text and email follow-up. We call it Capture, Engage, and Nurture.
Lessons From Our Other Concrete Clients
Green Hammer isn’t our only concrete company. The concrete industry was built on relationships and direct supplier-buyer deals, but shortages and the growth of small-job contractors have made the internet an essential sales tool.
Three strategies for selling concrete online
- Launch an SEO-optimized website that explains your concrete products and services, with a quote request page and a clear “Order Now” button.
- Use social media to share product posts, stress quality, and upload videos that tell your company’s story.
- Run targeted ad campaigns using customer data, video watch-time audiences, search terms like “concrete calculator” and “concrete delivery near me,” and Performance Max.
Online ordering can lower call-center overhead and wait times, but it’s complex because of the many mixes, strengths, colors, and delivery methods.
In 2023, our concrete supplier clients reported these results over 12 months:
- Sales up $7 million year over year, a nearly 40% improvement
- Over 11 million brand impressions in a single market
- Over 8.4 million video plays on Facebook and Instagram
- More than 118,000 clicks at an average cost under $1.00
- An average sale value of $2,349
Marketing costs were less than 1% of those clients’ overall sales.
Storytelling for Kennedy Concrete
For Kennedy Concrete, we built a narrative around the brand instead of only selling. As I explained it: “We’re gonna tell more stories about things related to their business that are not necessarily selling messages, but that will wrap around the selling message so that we can stick out like a sore thumb.”
Consistent stories across platforms raised visibility and brought more inquiries. Kennedy Concrete also uses an AI agent named Rocky.
Want Results Like Green Hammer’s?
See how we help construction companies and local businesses grow, or read the Nature Coast Roofing case study.
Talk to Your Brand Voice
Want help putting this to work for your business? Book a quick intro call or call us at (407) 203-6767.
