For HPN25 at Caesars Palace in Las Vegas, Your Brand Voice and DLR.Studio produced conference content that reached well over 800,000 views across Facebook, Instagram, and LinkedIn. It was our second year as HPN Global’s digital content partner. Here’s how we built on 2024, the formats that worked, and the numbers.
Where It Started: HPN Global 2024 in Houston
We first partnered with HPN Global for its 2024 Partner Conference at the Marriott Marquis in Houston. The annual event gathers over 650 hospitality leaders, partners, and sponsors. Our job was to capture and distribute digital content across multiple platforms.
The conference included business meetings and networking receptions sponsored by Marriott, Hilton, Hyatt, Loews, and Omni, plus a NASA visit and the first-ever dodgeball tournament.
We used two interview styles. Formal sit-down interviews gave deep insight into the conference’s role in the industry. Quick “run-n-gun” conversations showed the fun, energetic side. YouTube was the foundation of the strategy, feeding highlights to LinkedIn, Facebook, and other platforms, and we made sure sponsors got visibility across every channel.
HPN25: Showing the Full Experience
HPN25 brought more than 600 hospitality professionals, partners, and sponsors to Caesars Palace for four days. This time we focused on the full experience from the inside out, and partnered with DLR.Studio to raise production quality. Together we produced real-time social content, cinematic interviews, and behind-the-scenes stories.
This or That
Attendees chose between two options on the spot. These quick, light videos captured personality and worked well on Instagram Reels and LinkedIn.
Sales Hot Takes
Candid, unscripted insights from attendees and partners gave the series a human edge and sparked conversation.
Sell Your Destination in 10 Seconds
Destination reps and hotel partners pitched their location fast. The creative pressure made it ideal for reels and stories.
Final Recap
Our high-energy highlight video covers the best of HPN25, from the opening reception at Omnia Nightclub to the dodgeball tournament at Allegiant Stadium. It kept momentum going after the event for HPN Global and its sponsors.
Paid Distribution in Three Phases
Pre-event: awareness and registration
Engagement and website-visit campaigns produced nearly 4,000 total actions, over 245,000 impressions, and a 1.3%+ average CTR.
During the event: real-time amplification
We boosted organic content like “This or That” and “Sell Your Destination in 10 Seconds” in real time, delivering over 211,000 paid views during show days.
Post-event: extending momentum
Paid campaigns ran another 30 days, led by the 2-minute recap video, adding 150,000+ views and 168,000 impressions.
Across all phases, LinkedIn paid delivered over 456,000 impressions, 4,119 clicks, and 175,000+ video views on a combined spend of $3,327.
The Numbers by Platform
From August 24 to September 25, 2025:
- Total views: 654,879 (up 495.7%)
- Reach: 526,403 (up 772.3%)
- 3-second views: 109,627 (up 457%)
- Watch time: 15 days, 4 hours (up 376.1%)
- Content interactions: 1,864 (up 164%)
- Organic views: 38,736 (up 54.7%)
- Paid views: 616,137 (up 625.8%)
- Total views: 126,530 (up 474%)
- Reach: 81,329 (up 3.0K%)
- Content interactions: 949 (up 155.1%)
- Organic views: 86,008 (up 290.4%)
- Paid views: 40,522 (up 250.2K%)
- Impressions: 14,350 (up 41.4%)
- Reactions: 498 (up 73.5%)
- Reposts: 34 (up 40%)
- Page views: 1,694 (up 37.3%)
- Unique visitors: 803 (up 42.1%)
- New followers: 224 (up 12.1%)
Looking Ahead to HPN26
HPN25 proved great events don’t end when the last session wraps. We’re already planning for next year’s conference in Tulum with new ideas and formats.
Planning a conference or live event? See our event marketing and hotel marketing services, our video marketing guide, and earlier work in HPN22 event video coverage.
Talk to Your Brand Voice
Want help putting this to work for your business? Book a quick intro call or call us at (407) 203-6767.
