How Strategic Marketing Helped Double Green Hammer Concrete’s Leads
WINTER SPRINGS, FLORIDA, USA — May 12, 2025
In early 2024, Green Hammer Concrete, a family-owned business in Palm Bay, Florida, partnered with Your Brand Voice to increase leads and strengthen its digital presence across the Space Coast.
One year later, the numbers show just how impactful that partnership has been.
From increased call volume to a record-breaking Q1 in 2025, Green Hammer is now generating more than twice as many leads per month. That growth is backed by a comprehensive strategy built on visibility, reputation, storytelling, and consistency.
114% Increase in Monthly Leads
Before launching its digital strategy, Green Hammer averaged 14.1 leads per month. After implementing a full marketing program with Your Brand Voice, they now average 30.2 leads per month. That’s a 114 percent increase in monthly lead volume.
This growth reflects more than just advertising. It reflects the power of a local-first strategy, strong messaging, personal connection, and a consistent brand presence across platforms.
Q1 2025 Set the Pace
- February 2025 saw Green Hammer’s highest lead volume to date with 51 leads
- March 2025 followed with another strong showing of 43 leads
- Q1 2025 totaled 131 leads, marking their most successful quarter on record
This upward trend confirms that the strategy is both sustainable and accelerating.
Call Leads Surged by 281%
One of the most impressive performance metrics came from call-based leads, which increased from 42 to 160. That’s a 281 percent jump.
This signals that more high-intent customers are not just finding Green Hammer, but actively reaching out to book their services. That level of trust and urgency is a direct result of consistent content, clear messaging, and strong digital presence.
Text Leads Increased 59%
Text-based inquiries also rose significantly, increasing from 127 to 202. That is a 59 percent improvement in a channel that reflects modern customer preferences. Customers now expect fast, mobile-first, and easy-to-engage communication options.
Finding the Sweet Spot
After some initial seasonal fluctuations, Green Hammer’s lead performance hit its stride in late 2024. From November through March, leads rose steadily each month.
This consistency points to a well-optimized system. It captures attention, nurtures leads, and drives results with reliability.
Reputation Supports Results
Growth in lead volume is only one part of the equation. Earning customer trust at every stage of the journey is just as important.
Earlier in the campaign, Your Brand Voice helped Green Hammer improve its online presence through a focused reputation strategy. Using Activate.Reviews, we launched automated review requests and made it easier for satisfied customers to leave feedback.
- Google reviews grew from 38 to 88, a 134 percent increase
- Green Hammer maintained a 4.9-star rating across all reviews
- This growth in social proof helped boost local search visibility and attract more ready-to-book customers
By making it easy for satisfied customers to leave feedback and showcasing those reviews consistently, Green Hammer earned a trusted spot in its market.
Read more in the Green Hammer Reputation Case Study here.
Built for the Local Market
All of this growth was rooted in hyper-local targeting. Green Hammer’s success was never about generic outreach. It was about owning their service area.
Your Brand Voice deployed:
- Geo-targeted ad campaigns specific to the Space Coast
- Local SEO strategies to boost visibility in nearby searches
- Neighborhood-specific content that resonates with real homeowners
- Google Business Profile optimization and regular posting to drive local engagement
Consistent Storytelling and Social Media Strategy
To build deeper trust and brand familiarity, YBV developed a consistent content strategy that included:
- Video storytelling that highlighted Green Hammer’s services and values
- Personal story content about how the business was built
- Behind-the-scenes and project features that gave followers a real view into the work
This mix of content not only increased engagement, it built real connection with the community. It showcased Green Hammer as a trusted local expert.
Featuring the Team
One of the most important parts of this campaign was making sure the Green Hammer team was visible and celebrated. Our strategy included:
- Featuring team members in videos and photos
- Telling their stories in posts and captions
- Highlighting craftsmanship and culture to humanize the brand
This gave Green Hammer a recognizable personality in the market and helped build the kind of loyalty that only comes from authentic connection.
Strategy Backed by Follow-Up
At Your Brand Voice, we know lead generation is only one part of the equation. What happens after someone clicks is just as important.
Green Hammer’s success came from a blend of:
- Targeted advertising
- Mobile-friendly landing pages
- Retargeting ads that keep leads warm
- Follow-up marketing via text and email
- A nurture-first approach that turns interest into action
We call it Capture, Engage, and Nurture. This framework ensures each lead has the best chance to convert and come back again.
The Result
Green Hammer Concrete is now seeing higher lead volume, stronger local visibility, and more consistent growth than ever before. Their team is featured, their reputation is working for them, and their story is reaching the right audience.
This is what happens when local strategy, creative execution, and relationship-focused marketing all work together with purpose.
Want to double your leads and own your local market like Green Hammer Concrete?
Let Your Brand Voice help you build a strategy that captures attention, builds trust, and converts consistently.
Contact Us
📞 Phone: (407) 203 6767
📧 Email: social@yourbrandvoice.com
📍 Address: 1315 Winter Springs Blvd. Winter Springs, FL 32708
