On November 3, Winter Springs City Commissioner Victoria Bruce won re-election to the District 2 seat with 9,396 votes, or 58 percent. Her margin was 2,610 votes, about 16 points, with all 10 precincts reporting in the unofficial county results. Your Brand Voice led the campaign’s digital strategy, and we are proud of what the numbers show.
If you’re looking for political campaign examples that actually moved votes, here is exactly what we ran, channel by channel.
A lead in every way residents voted
Commissioner Bruce did not win on one big day or one group of voters. She led in every voting method:
| Victoria Bruce | Opponent | |
|---|---|---|
| Election Day | 2,992 | 2,457 |
| Early voting | 4,016 | 2,842 |
| Vote by mail | 2,388 | 1,487 |
| Total | 9,396 (58.06%) | 6,786 (41.94%) |
Her best share came from mail ballots, at nearly 62 percent. It was the widest margin of the city’s contested races on the ballot.
She also grew on her first win. Compared with 2022, she gained 1,140 votes, raised her share by about five points and nearly tripled her margin, from 938 votes to 2,610. Her vote total, margin and share are each the highest of any Winter Springs candidate in a non-presidential election year since at least 2016, based on county election summaries.
Political campaign examples from every channel
Voters heard one consistent story, Commissioner Bruce’s record on water and wastewater infrastructure, affordability, holding the line on taxes and smart growth, wherever they looked. Here is what that looked like from August 1 through Election Day.
Email outreach
We ran 55 email sends through GoHighLevel, Mailchimp and the I Love Oviedo Winter Springs newsletter, for more than 888,000 emails sent and more than 207,000 recorded opens. By Election Day the campaign could reach more than 34,000 unique inboxes. Every email tied back to her record, with fact-based topics like water, tree fees, state and federal funding and a mail ballot guide.
Paid social advertising
Facebook and Instagram ads delivered 856,923 impressions, with every ad set targeted to Winter Springs. Video carried most of the load, with separate creative for feeds, Reels and Stories: 129,489 video views, 18,096 ThruPlays and 1,578 link clicks to the campaign website. Across Facebook, Instagram, YouTube and Google, the campaign earned more than 937,000 paid impressions.
YouTube and Google video ads
In the final week, YouTube Shorts and signature video ads delivered 81,015 impressions, 873 video views and 2,700 clicks, all inside Seminole County where delivery could be placed on a map.
Video content
We produced 15 original campaign videos, from the re-election launch to short pieces on flooding, wastewater, first responders and what residents pay. They have drawn more than 6,200 views on YouTube, on top of their paid reach on Facebook and Instagram.
Website development
victoriaforwintersprings.com drew 12,139 visitors and 18,570 page views during the campaign. We added 13 blog posts, a Fact Check section with nine detailed pages and new pages on her priorities, water and stormwater, and the city budget presentations, so every claim had a source residents could read for themselves.
AI assistant
An “Ask Any Question” AI assistant, powered by The Bot Forge, gave residents a place to ask about Commissioner Bruce’s record and priorities at any hour.
What these campaign examples mean for your race
A strong record still has to reach voters. What worked here:
- Lead with facts. Every channel pointed back to the record, with sources residents could check.
- Stay consistent. The same themes ran in email, ads, video and on the website from launch day to Election Day.
- Use every voting window. Messages were timed for mail ballots, early voting and Election Day, and she led in all three.
- Build owned channels. Email lists and a content-rich website keep working long after ad budgets end.
Disclosure: Bryan Bruce, founder of Your Brand Voice, is Commissioner Victoria Bruce’s husband. He and the whole YBV team are proud to have supported her campaign.
Running for office, or serving and want to communicate better with residents? Schedule a 15-minute intro call with Your Brand Voice.
Election results: Seminole County Supervisor of Elections, 2026 General Election summary, https://enr.electionsfl.org/SEM/4119/Summary/ (unofficial, 10 of 10 precincts). Campaign figures come from GoHighLevel, Mailchimp, Ghost, Meta Ads Manager, Google Ads, Google Analytics and YouTube, August 1 to November 3, 2026.
