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7932 West Sand Lake Road, Orlando, Florida

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Bryan Bruce

I was introduced to the hospitality business at age 6 when my father worked as a Marketing Executives opening EPCOT The Experimental Prototype Community of Tomorrow. Since then I have had the passion for hospitality. Using my experience inside hotels first as a bellman in Las Vegas to Marketing Director for a major Sea World Orlando Resort, I saw the recession of 2007 and the growth of third party meeting planning networks as the perfect time to start my own business, which I called Your Brand Voice.

When did you know you wanted to work in digital marketing?

While I was at Marriott working in sales and marketing, I realized that in order to reach my ever- growing sales goals, I was going to need to scale my marketing messages. Digital marketing to me was a faster way then dialing for dollars. In 2007 I convinced Marriott to allow me to create the Orlando World Center Marriott Facebook and Twitter accounts and shortly thereafter we were being called the “benchmark” for the company. That is when I knew I could be “Your Brand’s voice”

What did you do best for YBV?

I love to bring the energy…when I played baseball I was the leadoff guy in the batting order. I would often say, if I can get on base to lead off the game, we will win. Setting the tone for Your Brand Voice and keeping the team fired up on the goals and objectives is my greatest strength.

What surprised you about working in the digital marketing industry?

How quickly things change. I have always believed that adapting to change was key to success. That change is our Friend – everything changes, We are going to continue to see a ton of that in 2018 for sure. No matter what you think is the status quo, it is in fact, going to change and increasingly rapidly. The people that can assimilate and appreciate, and perhaps even lead change, are the ones who are successful, the ones who hate change are rarely successful.

How did what you learned in the Classroom impact on your work in digital marketing?

The truth is, much of what we do every day is was not around last week or last year. Each day is a new adventure of opportunity, and the lessons I learned in the classroom and on the baseball field was that if you work hard and stay focused consistently, you can achieve so many great things.

What was the biggest thing you have learned working for YBV?

That it takes a group of people with different talents and different perspectives to make digital marketing work across a large demographic of people in your audience target.

What was your favorite part of the YBV experience?

My favorite part of the YBV experience is our work in the future of marketing. Every single day we are doing things that have never been done before. From using Facebook ads to hyper target the perfect audience, to create virtual reality videos that show off hotel meeting space. It is a constant search for the next influencing thing.

Do you think the things you do at YBV help our clients?
Every day I am convinced that what we are doing is not only helping our clients, but positively changing their business in a dramatic way.

What advice would you give someone who is interested in working in digital marketing?

The one thing I would tell any person thinking about a career in digital marketing, is what I would tell anybody getting into anything. Make sure you love it. If you don’t love what you are doing, it can get old fast…but if you love what you do, you never work a day in our life.

Tyler Lodzinski

I am Tyler Lodzinski a Videographer at Your Brand Voice. I am a University of Central Florida graduate with a degree in Film, and a minor in Mass Communication. I have been filming and editing videos for over 12 years and enjoy the process of bringing a creative vision to life. When I’m not hard at work creating videos for our clients, I can be found filming skateboarding, which is where my passion developed. 

When did you know you wanted to work in digital marketing?

I’ve had an interest in filmmaking since I was young, so when I discovered its value in digital marketing I knew it was something I wanted to do.

What did you do best for YBV?

I produce videos for YBV and do my best to have them done with quality and out efficiently.

What surprised you about working in the digital marketing industry?

I knew that video was big in digital marketing, but I was surprised to see just how much of an impact it can have.

How did what you learned in the Classroom impact on your work in digital marketing?

I studied film in college, but I’ve learned the most through experimenting and working on my own videos.

What was the biggest thing you have learned working for YBV?

Working for YBV has opened me up to working on a wide array of different projects and has provided me experience shooting with all types of different clients.

What was your favorite part of the YBV experience?

Being able to provide clients with quality content that will help them grow their businesses.

Do you think the things you do at YBV help our clients?

Video is such a crucial aspect of a brand’s online presence, so I’m certain that my work is helping our clients.

What advice would you give someone who is interested in working in digital marketing?

I would advise them to focus on gaining as much experience as they can.

Safia Hatcher

I’m Safia — a digital marketer, community builder, and a friend.

My mom gifted me with my first desktop computer at the age of 8 and I knew from then that technology was going to be a major power play in the future. But really my journey officially began in high school. I had an amazing group of educators who held my hands and opened my eyes to the STEM world. Before graduating high school, I was working with internships to learn more about the world of marketing, PR, and advertising. I accepted admissions at Full Sail University to pursue a degree in Media Communications with a focus on media psychology and business marketing.

Fast forward to present time, I work as a marketing associate with a wide number of brands and companies locally and nationwide. I enjoy working with businesses and elevating their online presence, through project management, website development, and social media marketing.

When did you know you wanted to work in digital marketing?

I knew I wanted to work in the digital space since I was 15 years old. I was heavy into coding and graphic design at the time and it’s just all felt right to be apart of.

What did you do best for YBV?

I bring structure to the table at Your Brand Voice. When you are handling multiple clients with multiple deliverables, it is important to have structure with checks and balances to stay on top of the game.

What surprised you about working in the digital marketing industry?

What surprised me the most about working in the digital marketing industry is that most of the internet population are not aware of how social media works and how it’s important for their companies and personal brands.

How did what you learned in the Classroom impact on your work in digital marketing?

Through high school and college, my learning style in the classroom was completely hands on project-based. The impact of being exposed and to work hands on with real life examples set me up for success today.

What was the biggest thing you have learned working for YBV?

Working for YBV has opened me up to working on a wide array of different projects and has provided me experience shooting with all types of different clients.

What was your favorite part of the YBV experience?

The biggest thing I have learned while working at Your Brand Voice is the importance of prioritizing your time effectively.

Do you think the things you do at YBV help our clients?

The methods I use helps my clients understand why digital marketing is vital for their business health. I am also educating them on all the 1000s of ways they can spin their data digitally.

What advice would you give someone who is interested in working in digital marketing?

If you are interesting in working in digital marketing, develop your personal brand and understand the importance of each major social platform.

Amanda DiPrato

I am Amanda DiPrato, I am a 2017 alumna of Florida State University with a degree in Public Relations, and a minor in Hospitality Management. I have lived in Orlando since I was 4 years old and because of it, I have become extremely passionate about the hospitality and marketing industries. As a previous public relations intern and secretary of the Florida Public Relations Tallahassee Student Chapter, I have developed a love for all things writing and social media.

When did you know you wanted to work in digital marketing?

In college as a PR major, I did a lot of writing and had the opportunity to work on some projects that dealt with social media. When I saw what you could do between the two, I immediately knew it was for me!

What did you do best for YBV?

I think some of the best things I’ve done for YBV is supporting our clients through my writing in blogs and press releases.

What surprised you about working in the digital marketing industry?

I think the biggest surprise about working in the digital marketing industry was seeing the analytical side of things. I remember viewing the Facebook analytics for a clients page my first week at YBV, and was shocked at how much you could draw from it.

How did what you learned in the Classroom impact on your work in digital marketing?

In the classroom I was taught numerous things, but I definitely think all of the writing strategies were the most beneficial. Most people think you don’t need to know how to write creatively in order to do digital marketing, but you actually do!

What was the biggest thing you have learned working for YBV?

The biggest thing I’ve learned from working at YBV is that if you hustle, good things come your way.

What was your favorite part of the YBV experience?

I think my favorite thing about my experience at YBV is that I can wake up every day and get to write and do social media for awesome businesses all while working alongside creative, fun and positive co-workers!

Do you think the things you do at YBV help our clients?

Yes. Content is huge and if our clients didn’t have any, their businesses wouldn’t be nearly as successful!

What advice would you give someone who is interested in working in digital marketing?

If you’re interested in digital media I highly suggest knowing the ins and outs of all social media platforms, writing well and being yourself. I’d also recommend taking some sort of graphic design class, that’s always super beneficial to this industry!

Brandon Vasquez

I am Brandon, Your Brand Voice Project Manager, cigar lover, and tea drinker. I have been blessed and honored to work with Your Brand Voice for a little over a year now and I absolutely love it. I never really knew what I wanted to do in my younger years. Of course like most children and young adults, I had aspirations of being a musician, a race car driver, or a police officer. Little did I know, my passion for technology would end up being the driving force behind a career I love very much.

Working with Your Brand Voice has allotted me the opportunity to work with some of my favorite brands and to learn so much about this constantly evolving beast that is digital marketing.

When I am not hard at work interfacing with clients and strategizing, I am likely spending time with my beloved wife and dog, driving up and down the beautiful Florida Coast, or working on a music project.

When did you know you wanted to work in digital marketing?

I knew I wanted to work in digital marketing the first time I heard Phil Schiller Senior Vice President of Worldwide Marketing at Apple Inc. speak during a product presentation. His purpose wasn’t just to generate revenue but to spark a deeper more emotional connection with Apple customers and prospective customers. That passion really spoke to me and from that point on, I wanted to help businesses grow passionate and engaged users that love their products or services.

I realized that times were changing and the only way to have that level of emotional connection on a large scale was through digital marketing.

What did you do best for YBV?

The best thing I have done and the best thing I do for YBV is my approach to handling our clients. My goal is to give clients the level of service and hospitality they expect from their staff at their businesses. With a great deal of our clients’ businesses being based in the hospitality sector, I think it’s important to put them at ease and give them that white glove service that they provide their guests with.

What surprised you about working in the digital marketing industry?

The most surprising thing about digital marketing is the speed in which things are evolving. Digital Marketing truly isn’t something that can be learned in school. By the time a semester is completed, there are a completely different set of process steps and the lesson information is antiquated. You have to be on your A game at all times or the next big change will happen without you knowing it!

 

What was the biggest thing you have learned working for YBV?

The biggest lesson I have learned working with YBV is the importance of speed. We as people often get stuck in the mindset of making things perfect. In digital marketing, the question is less, “Is it perfect?” and more so, ”Is it better than what we got?” If the answer to the second question is yes, then the answer to the first question is irrelevant!

What was your favorite part of the YBV experience?

My favorite part of working with YBV is the team and the comradery. It’s always super awesome to drive around and see an I Love Dr. Philips sticker on someone’s car. YBV is next level amazing and no one is doing what we are doing. I also love working with our amazing clients and seeing the passion they have for their product and using that as a means to grow their business.

Do you think the things you do at YBV help our clients?

Without a doubt! We are a team of Digital Marketing experts.

What advice would you give someone who is interested in working in digital marketing?

Be hungry to learn and have thick skin!

You have to be ready, willing, and eager to learn – the very first moment of complacency and the digital marketing beast will eat you up and spit you out.

Digital Marketers are a feisty bunch and very opinionated. You have to be ready for that and have the thick skin to take it like a champ. Ultimately, you will grow and appreciate those moments just as much as the praise!

Roxanne Zachar

I am Roxanne Zachar, a Digital Marketing Intern at Your Brand Voice. I am a sophomore at Notre Dame College and am majoring in Intelligence Studies and International Business. During my time at Boone High School, I found great interest in the Intelligence community, as I was apart of the Criminal Justice Magnet Program. I work now, at a collegiate level, to learn about and better understand the business aspect of cyber security within the federal departments. Watching the drive and experience of my mother’s successful experience in the business world, I found the inspiration to achieve my future goals in business with our government. When I have spare time, I am involved with my lacrosse team at Notre Dame College.