Without a digital presence, your business may not fail. But it certainly won’t thrive. Here’s how to promote your business on social media and online.
Here’s what you’ll need to effectively market your business online:
The vote is in and it’s unanimous: Your business has to be on social media. Having a page is not enough – it must be updated regularly (daily), appeal to the proper demographic and actively engage with consumers. With the constant evolution of social media platforms and the emergence of new technologies, a dedicated professional to is not only ideal, it is necessary to keep up a quality digital presence. The average small business owner can neither afford the time to do it themselves, nor the money to pay a salaried employee. Cue, an agency. Cue, Your Brand Voice.
First and foremost: Create a Facebook page and update it regularly. You can schedule posts out weekly or monthly then supplement those with specials, events, etc. Facebook has becoming the leading platform and is an arsenal of tools for exposure and publicity. But it has to be done correctly, here are the Facebook Business DOs & DON’Ts.
Websites have been a requisite to business since the late 1990’s. Today, websites are often both the face and first impression of a business. What do you want customers to think about you? That you’re efficient and reliable or outdated and questionable?
Your website should:
- Be easy to navigate.
- Communicate your brand’s essence through visuals and copy.
- Present all relevant information – details about your product/service, contact info, hours of operation, staff, about the company, etc.
We’ve fostered a strategic partnership with MSM to develop sleek, innovative and reliable websites for our clients. A website is not a task to check off, it is an indefinite and evolving project that requires attention and editing. When we build your website, that’s exactly what you get.
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YBV Website Examples:
In 2017, if you aren’t utilizing video, you’re missing a huge market. Worse yet, is if you’re spending your marketing dollars on video that isn’t optimized for the platforms you’re advertising in. Video works best on mobile when it’s short and made with mobile in mind. Here are 6 Tips for Better Mobile Video.
Compelling copy is an integral part of any campaign. Whether it’s a billboard on the side of a busy street or a retargeting ad via Google Adwords, what is read is a sure determinant of whether or not action is taken by a potential lead. Copywriters are inspired individuals that no effective agency can do without.
Our witty copy writers are also ready to get typing clear, concise and captivating captions to capture customers.
We got your attention…didn’t we?
More on Marketing Online: 5 Digital Marketing Factors for 2017