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The other day a client asked me why we sent a text message asking people for recommendations.  Here is why.  See Facebook screen shot, when someone leaves a positive mark, it goes on their wall for all to see.
The more we can get our customers to brag on FB, the more people will see it.Word of mouth on steroids.  We have gone from the information age, to the recommendation age.  People trust people's recommendations more today than any other marketing or brand messaging available.